Insta Natural

Vitamin C Serum

Vitamin C serums

Serums are the most common and concentrated form of topical vitamin C. They are designed to deliver a potent dose of the active ingredient deep into the skin. 

Why vitamin C

Why vitamin C is important in beauty products

Brightens and evens skin tone

By inhibiting the enzyme tyrosinase, vitamin C helps decrease melanin (pigment) production, which can lead to a more radiant and even complexion. This action helps to: 

  • Reduce hyperpigmentation: It visibly fades dark spots, sun spots, and age spots over time.
  • Target dark circles: Some eye treatments use vitamin C to help reduce the appearance of dark circles under the eyes by strengthening the delicate skin. 

Boosts collagen production

As an essential cofactor in collagen synthesis, vitamin C helps keep the skin firm and youthful. 

  • Firms skin: It stimulates the production of new collagen, which improves the skin’s elasticity and firmness.
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